Website planning
Clarify the audience, page structure and visitor actions that the website needs to support.
Bring structure, content and visual direction together in a website that explains your work and makes the next step clear.
25 authored structures · 25 palettes · 9 pages

A useful website begins with its audience and purpose. We work through the page structure, content priorities and design decisions before preparing the agreed pages for handover.
Clarify the audience, page structure and visitor actions that the website needs to support.
Develop a visual direction and page layouts that connect the content across screen sizes.
Define the implementation scope, prepare the agreed pages and document the information needed for ongoing ownership.
Use the included content as a starting point, then add your own identity, real work and business details. Illustrative imagery does not represent actual premises or clients.
Build on a complete page set with services, journal introductions, useful questions and full footer navigation.
Terms, Privacy and Cookies are editable starting points that need your business details and review before publication.
Compare authored structures with different headers, introductions, service presentations and story sections. Each can be paired with a complete colour palette.
A panoramic welcome with a visit index and room-like offering cards.
A side-led identity, numbered work index and concise studio profile.
A welcoming portrait, service accordions and a clear first-enquiry journey.
An expressive dining introduction, full-width ribbon and menu rows.
An optimistic introduction with subject paths, method and guidance.
A large statement, panoramic work image and project-led narrative.
A briefing-note masthead, summary sidebar and service ledger.
An image-first composition with a floating introduction and collection grid.
A measured technical composition, capability matrix and process drawing.
A direct local introduction, service list and straightforward enquiry path.
An oval portrait, restrained treatment menu and personal studio story.
An oversized active introduction, programme cards and progression rows.
A browser-framed introduction with a service bento and editorial case cards.
A quiet exhibition image, story grid and image-maker’s statement.
A gentle geometric introduction, information tiles and first-visit guidance.
A newspaper masthead, three-column front page and story desk.
A framed work plate, indexed service ledger and practical field manual.
A visual collection opener, numbered catalogue and detailed collection notes.
A central welcome, participation cards and people-led community narrative.
A tall visual field note, direction index and place-led story.
A project cover, summary rail and long-form account of the working process.
An offset studio portrait, staggered capabilities and a team introduction.
A concise introduction, accessible service comparison and question desk.
A narrow, personal reading experience with a service ledger and sign-off.
A typographic poster, clipped image and oversized numbered offering.
The category includes a starting FAQ to help organize the information your visitors may need.
Share the purpose, audience, desired pages, existing content and timing. Examples of websites you find useful can help explain your priorities.
Provide the current brand guidelines, logos and other approved assets so the design can build on an established direction.
Agree on each feature and how it will operate before work begins. A visual form alone does not provide message delivery or data handling.
List what people need to understand before contacting the business, then organize pages around those needs.
Real headings, descriptions and images make design reviews more useful than generic filler.
Discuss who maintains the content, where the website is published and how ongoing changes will be handled.
Choose your structure, palette and platform in the wizard. HTML and Astro are available; WordPress and Blogger native exports remain Beta.
Open this category in the wizard ↗